AllSense Scent Walks : A Walk on the Scented Side

You’ve been there and done all that around Singapore, and Bubba is so ready for experiencing something different!  We think AllSense have come up with the perfect way to experience Singapore from a different perspective.AllSense, perhaps best known for their Scent Marketing in the region, and more so for the Signature Scent at ION Orchard, are launching Scent Walks in the region and you can join this first ever scent walk Singapore with AllSense.

There will be 8 different routes to choose from, walks will take approximately 1 hour, spanning 1km and will be fully guided.  These Scent Walks Singapore will happen between Wednesday, 3rd June to Wednesday, 10th June 2015.  AllSense are inviting members of the public to sign up for free and take a walk on the scented side and enjoy the ScentScape of Singapore. You can sign up HERE.

Families will get to experience just how the human sense of smell is closely connected to our faculties in memory and emotion and you will see (and smell) just how scents are such drivers of nostalgia. Each participant on these walks will be given a short form in order to capture the various aromas and document any feelings or opinions they experience or have.

The information obtained from these scent walks will be captured and catalogued by Kate McLean, an academic and mapper from the UK commissioned by AllSense (learn more about Kate Mclean below). Kate will be designing a Scent Map and AllSense will be holding a gallery exhibition in August to showcase this art and science work to the public.

SCENT WALK – GARDENS BY THE BAY

Just one of the Scent Walks Singapore with AllSense is happening at Gardens by the Bay. Experience the Gardens from a different perspective and allow your nose to be led on a scent-filled journey by Kate Mclean from the United Kingdom.

Date: Monday, 8 June

Time: 10am – 11am / 8pm – 9pm

Location: Outdoor gardens and Flower Dome

Scent Walk is free.

For more details or to sign up, please visit www.allsense.com.sg/scent-walk-singapore.

About Kate Mclean – Kate is a designer, mapper and collector of urban smells working in visual communications. Her research links human perception of ‘smell data’ with the urban environment through sensory map-landscaping. She combines smell-walking, digital design, water colour, motion graphics, distillation and scent diffusion in the creation of smell map installations. Her novel work has been exhibited various science and art events. Kate was awarded the Avenza Digital Mapping Award by the British Cartographic Society for a motion graphic of ‘Scents of Amsterdam’. Previous Scent Walks with Kate Mclean have taken place in places such as; Paris, Edinburgh, New York City, Marseille and more…