[email protected] 2015

Latest Happenings

BookFest 2015-Pathed (Vertical)-01


By Kristine Ong

[email protected] 2015, POPULAR’S biggest annual book and stationery event returns to the city for its ninth edition.  From 4-13 December at Suntec Singapore Convention Centre, Hall 401 to 405, just in time for Christmas shopping, with lots of great buys for education and edutainment for kids.

The Chinese have a saying, “书中自有黄金屋”, in books, you will find treasures untold. And so, one must first read and knowledge will follow, which will in turn lead to success in life. [email protected] 2015 celebrates the power of reading with the theme “Treasures” as a tribute to education and lifelong learning, and a symbol of how books are a treasury of knowledge, creativity, and inspiration.

Where better to discover a trove of treasures than at [email protected] 2015, the largest books and stationery festival in Singapore, featuring leading publishers and distributors from China, Taiwan, Hong Kong, Korea, Malaysia, Singapore, United Kingdom, Australia and the United States.

As Walt Disney once famously said, “There is more treasure in books than in all the pirate’s loot on Treasure Island”.

The exciting line-ups for the highlights for [email protected] 2015 are as follows

4 December (Friday)

Time: 12.30pm – 5pm

Event: The Journey Book Colouring Contest

Good for: Children aged 9 and below

Registration fee: $8

5 December (Saturday)

Time: 10am – 12pm

Event: Readers’ Choice Awards (RCA) Ceremony – Readers get to vote for their favourite local authors in various categories

Good for: All

Registration fee: free

6 December (Sunday)

Time: 3pm-4pm

Event: Win-Win Lucky Draw – Stand a chance to walk away with $10,000 worth of cash & prizes.

Good for: All

Registration fee: Purchase one of POPULAR’s Win-Win Notebooks, available from 21 October 

Time: 4.30pm – 6pm

Event: Amore Fitness Workout – POPULAR partners AMORE for the first time ever to conduct a mass workouts      (CardioLatino/Zumba,FunkBlitz and KickBox) in the midst of the book festival.

Good for: 14 – 60 years old

Registration fee: free (first come, first serve!)

8 December (Tuesday)

Time: 2pm – 5pm

Event: National Chinese Creative Reading Competition (2015 年全国中小学创意阅读比赛)

Good for: Lower primary, Upper Primary and Secondary school students

Registration fee: free (Registration ends on 31 October)

12 December (Saturday)

Time: 4pm – 6pm

Event: Love 97.2FM Cookbook Cooking Demo and Book Autograph Session

POPULAR and Love 97.2 FM have published a cookbook “爱的食堂, 妈妈的菜” [In Love with Mum’s Recipes] with recipes contributed by 10 Popular DJs and Chef Eric Teo. Vote for your favourite recipe and stand the chance to win a dinner date with the top 3 DJs and a cooking demonstration by Chef Teo.

Good for: All

Registration fee: Buy the cookbook!

13 December (Sunday)

Time: 3pm – 4pm

Event: Grand Draw – Stand a chance to win gold bars when you spend at the book festival.There are 10 gold bars worth up to $10,000 to be won.

Good for: All

Registration fee: Spend $100 at the [email protected] 2015. Citibank-SMRT card                                  members get double the chances.

As this year is POPULAR’s 25th Anniversary of its hugely successful membership programme, POPULAR has launched a Limited edition Card and welcome voucher booklet with savings over $2300. Members will also have a dedicated pavilion at [email protected] 2015, filled with special buys with offers of up to 60%.

[email protected] 2015 is also partnering Citibank (SMRT cardmemebers – 10% rebate), POSB (Everyday card members – 10% cash rebate) and NETS (Savers App users will receive a $2 [email protected] 2015 cash voucher) to give customers more savings.

Customers who spend a minimum of $50 at BookFest will also receive vouchers from partners such as Alive Museum, Explorer Kids, Emi Cakes and more.

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