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Zoom into, Shoot and Capture Precious Moments Instantly with Canon’s Pocket-sized Powershot ZOOM

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For those who want to zoom into and capture precious moments from afar quickly and conveniently, Canon today announced the launch of the PowerShot ZOOM, the brand’s pocket-sized digital monocular camera.

Whether it’s enjoying the flora and fauna in nature parks, admiring the scenery from high elements  such as Mount Faber and Marina Bay Sands, or even simply capturing children playing at the playground from afar, the PowerShot ZOOM’s three modes of magnification lets users zoom into the moment quickly without missing out on the action.

Weighing only 145g, the PowerShot ZOOM is as light and as compact as most of the smaller power banks, making it very convenient for users to store in the pocket and bring it along for outdoor activities. Users can also operate the PowerShot ZOOM fully with just one hand.

Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore said: “As a pocket-sized digital monocular camera, the PowerShot ZOOM is a handy companion for users who are on the go and want to quickly zoom into, shoot and even record precious and fleeting moments in life for instances that mobile devices may not adequately do the job.

With just three buttons for the main navigation, it is simple to use so that it can be enjoyed by  anyone in the family, whether it’s the kids who want to zoom in on the Blue-Eared Kingfisher that  can be spotted at Bukit Timah Nature Reserve or parents who want to capture their children  scoring that winning goal at a football match.”

Bird’s eye view: Two Asian Glossy Starling (Aplonis panayensis) birds perched atop branches at Pasir Ris  Park Mangrove Swamp. The Asian Glossy starling is one of Singapore’s most abundant birds and has glossy green plumage that may appear black in poor light. With prominent bright red eyes and black beak, the Asian  Glossy Starling can be spotted at fruiting trees and roosting sites. [Photo taken by Bernard Teo with the Canon  PowerShot ZOOM at 400mm magnification.]

Simple, Fun and Easy to Use

Zooming, shooting and recording on the PowerShot ZOOM is straightforward and fast, letting users quickly capture fleeting moments such as children scoring a point at the basketball court and birds resting on branches at nature parks. Pressing the zoom button located at the top of the device lets users zoom into three modes (100m, 400m and 800m magnification) instantly. To take a photo or record a video, users can simply press the photo or record button at the bottom of the device.

The PowerShot ZOOM also sports a telescopic design and comes with autofocus and image stabilisation, which provides a comfortable viewing experience during prolonged use. The features also let users easily capture clearer shots of players running across the football field or a flock of birds flying across the treetops.

Designed to be used on the go, the PowerShot ZOOM can be charged via the supplied Type-C to  Type-C interface cable with a compatible charger or power bank (sold separately). A full battery charge provides approximately 60 minutes of movie record time, 150 still shots and a live viewing time of 70 minutes. The PowerShot ZOOM uses a microSD card as storage media.

In plane sight: The Republic of Singapore Air Force’s C-130 Hercules military transport aircraft spotted flying across 66A Circuit Road MSCP. The C-130 Hercules is typically deployed to support the Singapore Armed  Forces’ operational requirements including Humanitarian Aid and Disaster Relief and Search and Locate missions. [Photo taken by Bernard Teo with the PowerShot ZOOM at 800mm magnification]

Seamless Connectivity with Smartphones for Sharing on the Go

Photo sharing made easy: Users connect the Powershot ZOOM to the Canon Camera Connect app to view photos in real-time and easily share the photos across social media platforms.

For easy sharing on various social media platforms, images recorded on the PowerShot ZOOM can be transferred to a smartphone via Canon’s Camera Connect app wirelessly or via wired USB.  With the Camera Connect app, users can perform remote shooting and share the images being viewed in real-time, on a smartphone with family and friends.

When the PowerShot ZOOM is connected to a smartphone via a wired USB cable, it is recognized as a USB mass storage device, and images can be imported into the smartphone.

Nationally endangered: The Grey Heron (Ardea Cinerea) perched on a tree at Pasir Ris Park Mangrove  Swamp. The Grey Heron is distinguished by its grey upperside and a mostly white head with black markings down its long neck. It’s currently classified as nationally endangered but its population in Singapore has been gradually increasing in recent years. The Grey Heron feeds on amphibians, small mammals and insects. [Photo  taken by Bernard Teo with the PowerShot ZOOM at 400mm magnification.]
What is yours is mine: An Otter (Lutrogale Perspicillata) duo sharing their freshly caught fish at Bishan-Ang  Mo Kio Park. The Otters are highly sociable mammals using smell and calls to communicate with one another.  They typically prefer to swim in a pack of four to twelve while chasing after fish. [Photo taken by Bernard Teo with the PowerShot ZOOM at 400mm magnification.]
Observation deck: A zoomed-in shot of the observation deck at Marina Bay Sands taken from Raffles  Boulevard. [Photo taken by Ryan Cheng with the PowerShot ZOOM at 800mm magnification.]

Pricing and Availability

Priced at $459, the Canon PowerShot ZOOM will be available at authorised dealers in April 2021.

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Katherine Sng

Katherine Sng

I am a single mother living in Singapore. I am an advocate of living a healthy lifestyle through exercise; eating right; keeping a positive and youthful outlook of life; and, to live vicariously while you can. When not spending time watching Bubba grow, I am catching up on the latest news and entertainment gossip. I strongly believe that empowerment is possible for anyone, as long as they believe in themselves and the people around them.

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