Shiseido’s World-First My Japanese Beauty Pop-Up

Shiseido Review – We all know that Japanese makeup and skin care mixes the timeless tradition backed by science that softens and protects your skin. No brand is as synonymous with Japanese beauty as the 147-year-old Shiseido, one of the world’s oldest beauty brand.

This time featuring 3 of its brands in a partnership with Watsons at the My Japanese Beauty Pop-Up Store in orchard Road, bearing Shiseido’s pedigree are three of its leading Cosmetics & Personal Care Brands:

• Sun Care Authority Anessa
• Cleansing Specialist Senka
• Asian Hair Care Expert Tsubaki

Reflecting the magic when tradition meets modernity, and science meet artistry.

Shiseido Review – The Leading Name in the World of Beauty & Skincare

Completely in a class of its own even in the ultra-competitive Japanese market, Shiseido has impressively rained a leading name in the world of beauty and skincare today, thanks to its distinctive interpretation of Japanese beauty: the fusion of the elements of Timeless Continuity, Thoughtful Innovation, Ingenious Fusion, Harmoniously Holistic, Methodical Perfection, and Boundless Creativity.

These brands will be hosting the world’s first My Japanese Beauty Pop-Up Store with Watsons Singapore along Orchard Road just outside Takashimaya from 20 September to 20 October, 2019.

This educational and experiential event invites the public to discover the secrets of Japanese Beauty on a multi-sensorial journey.

The pop-up brings to life Shiseido’s illustrious heritage, the essence of Japanese Beauty, as well as detailed showcases of the 3 brands. You mamas can look forward to eight historical products, which are Shiseido’s Corporate Museum artefacts flown in from Japan for the first time with special escort and white-gloved treatment. Featuring first-generation products, such as Tsubaki’s Classic Shampoo and conditioner, Anessa’s Sunscreen Milk and Senka’s Perfect Whip.

When people ask us about the Shiseido review and the experience over there, all we say is visiting the pop-up, you can expect a guide to bring you through the immersive event. High-tech digital touch points that are intuitively triggered by your footsteps to deliver sound, music and animation.

You can also expect to taste a complimentary collagen tea customised just for the event. You can also interact with the pop-up experience microsite, accessible via the Watsons app/website or a QR code. This seamlessly integrated platform enables you to navigate the space like a museum.

Details