The way we wash our clothes has changed over many generations – from washing with bare hands to machine washing. The most recent advancement is simply popping a capsule into our washing machine. The CONVENIENT idea of no messy spillage or troublesome manual measurements just won us over! With the benefits of concentrated detergent, anti-bacterial and softening effects all packed into one capsule, all we need to do is pop it into the washing machine like a pill – CONVENIENCE!
Laundry capsules are a new concept in the Singapore market, with many households still using liquid or powder detergent. Ka 3in1 Laundry Capsules provide homeowners with much-needed convenience, with no messy spillage or troublesome manual measurements. With concentrated detergent, anti-bacterial and softening effects all packed into one capsule, all users need to do is to pop one capsule into the washing machine together with your laundry and the work is done.
Ka 3in1 Laundry Capsules and FairPrice Promotion
Ka 3in1 Laundry Capsules, owned by Whealthfields Lohmann, manufacturer of high-quality household and personal care products – Walch, ar FÜM and Ka. Ka Laundry Capsules launched an exclusive campaign with FairPrice, sending FairPrice shoppers on an adventure to win a Lexus UX200 Executive. A total of 1000 Ka Keys was hidden in selected Ka 3in1 52-pack and these special packs were distributed across the island at various FairPrice physical stores like FairPrice, FairPrice Xtra, FairPrice Finest, and online at FairPrice. Customers who found a Ka Key within the packaging when they bought the Ka Laundry Capsules got an instructional leaflet with the mechanics behind the hunt.
“Ka 3in1 Laundry Capsules have done very well since we introduced it into the Singapore market, and we wanted to do something special to thank our customers for supporting our brand. With all the gloom in recent months, we thought we would do something fun to lift the mood. A scavenger hunt across the island with a brand new Lexus at stake seemed to fit the bill and we’re excited for what’s to come.” said Sharie Lim, Head of Singapore, Whealthfields Lohmann.