Hasbro Singapore celebrates PLAY-DOH’s 60th birthday by creating Singapore’s “Largest PLAY-DOH Cupcake Tower”
It took a week and 2,088 cupcakes made from PLAY-DOH to make PLAY-DOH’s Birthday Cupcake Tower. Children aged three to 12 years old participated in PLAY-DOH workshops conducted by Da Little Arts School. PLAY-DOH became a platform for them to explore their imagination. The week-long ‘birthday celebration’ saw children and adults alike creating their very own 3D cupcake designs, which were displayed to form the ‘Largest PLAY-DOH Cupcake Tower’.
60 Years of PLAY-DOH
Composed of flour, water, salt, boric acid, and mineral oil, PLAY-DOH was first manufactured as a wallpaper cleaner in the 1930s. It was then marketed to schools in the mid-1950s. At an educational convention in 1956, Play-Doh officially position itself as an educational tool for kids and prominent department stores started to open retail accounts. Hasbro, the second largest Toy maker in the world after Mattel, celebrated PLAY-DOH’s 60th birthday with a week of festivities (and workshops) at Waterway Point. The highlight of this milestone is the record breaking ‘Largest PLAY-DOH Cupcake Tower’ in the Singapore Book of Records. PLAY-DOH Cupcake Tower stood at a height of 2.9m and a width of 1.8m, had a total of 2,088 cupcakes. Also in the line-up, a fun and lively storytelling session, hosted by teachers from Da Little Arts School.
“She was really excited to make her PLAY-DOH cupcake. She kept asking when she could go in to play from the moment she saw the Cupcake Tower,” said Mrs Jesse Chew, a customer service officer, who was with her three year-old daughter Celeste. “We really love playing with PLAY-DOH! It’s very fun and we get to use many colours. We play with it every night!” said Lezanne Lee, 10 years old, as she helped her brother Leroy Lee, five years old, with his cupcake at the event.
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