Who is She? Who is the Best of You?

Julie's Who is She?

Julie's Who is She?


Ask yourself the question: “Who is the Best of You?” and be a part of ‘The Best of You Movement’ and let’s celebrate everyday heroes!  Julie’s, the biscuit manufacturer, who has become a household staple for quality biscuits and snacks, wants the public to ask themselves the question: “Who is the best of you?”  This question is part of a movement that aims to promote personal affirmation within individuals and encourage people to recognize and celebrate the trials and tribulations that punctuates their lives

The Background

Since mid-April 2014 a series of teaser advertisements have been seen across Singapore.  “Who is She?” was the question these advertisements asked.  Using the generic pronoun “she” in this advertising campaign was a way of urging the public to consider both the people who have made an impact in their lives as well as the objects and acts that have brought out the best in them.

On 1st June, the website www.the-best-of-you.com was launched, revealing the answer to “Who is She?” in the form of four everyday stories of people being the best version of themselves.  The stories recounted the experiences of a rehabilitated ex-offender, a social worker, a full-time mother and an 8-year old boy.  Each of these stories describes the trials and tribulations in their personal experiences and urges viewers to ask themselves, “Who is the best of you?”

You Can Be A Part of The Best of You Movement

As the stories in the ad campaign acknowledge, everyday efforts often go unnoticed but ARE worth celebrating.  While The Best of You movement hopes to instill a sense of personal affirmation, it eventually hopes to spur on people to take stock of their lives and to appreciate the circumstances that have brought out the best in them, and encourage people to find opportunities where they can bring out the best in others.

Who is the best of you?  Participants can choose the manner or form of their submission, which can include testimonials, poems, quotes, short-films or musical compositions.  Physical items such as photographs, mementoes, scultures, jewellery and any other paraphernalia that best captures the essence of their submission are also accepted.

The best of you movement will culminate in a special exhibition to be held at Marina Square, Singapore from 22 to 26 October 2014 where selected submissions will be on display to the public.

The social movement also invites people to look out for inspiring examples of everyday deeds and actions that encapsulates The Best of You ideal, and upload these photos on social media platforms such as Facebook and Instagram using hashtag #TheBestofYou

Submissions for the exhibition close on 31 August 2014.
For more information, please visit the-best-of-you.com
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