Based on and inspired by scents from some of the world’s leading fragrance houses, the Downy Parfum Collection with breakthrough Scent Switcher Technology collaborates with Love, Bonito to seek out your Scent Style.
What is Scent Switcher Technology?
Scent Switcher Technology is formulated with not one, but two types of Downy’s signature perfume microcapsules – x-ray perfume microcapsule and luxury perfume microcapsule. These two microcapsules are deposited onto clothes during washing to keep clothes scented even in storage. The scent switching experience is then activated through the rubbing, moving and wearing of the fabric, enabling the different Perfume Microcapsules to burst at varying amounts, triggering a different explosion of luxurious and lasting scents each time.
Scent inspiring tales from Downy’s Expensive Nose
The Senior Perfumer of P&G, MrJunji Hamano (otherwise known as ‘the expensive nose’) lead us into his memories as he explained his inspiration for just some of the Downy Parfum Collection scents “…a holiday in Ibiza…hot sunny days, warm evenings and tiptoes in the sand…”. So poetic yet so fitting to this beautifully scented Collection by Downy.
Why the Connection of Scent and Style?
Extensive consumer research conducted by Downy led to the discovery that the modern woman believes that fabric care is more than just keeping clothes clean and soft. She will enjoy varying sensorial experiences that will match both her mood and her style. This lead to the collaboration,for this launch event ,with leading fashion online retailer, Love, Bonito. Co-founder of Love, Bonito, Viola Tan told us (that) “Downy Parfum’s Scent SwitcherTechnology inspired us to create a collection that aims to embody the multi-dimensional scent-switching fragrances; that’s why we’ve curated day and night looks ladies can pair with their favourite Downy scent.”
What’s Your Scent Style?
Introducing the four fragrances in the Downy Parfum Collection and how they are expressed in Style by Love, Bonito:-
Happiness – A refreshing fragrance that is both flirtatious and playful. Fruity citrus top notes including passion fruit, moving to a creamy floral mix of lotus, peony and jasmine, which then sit on a base of woody and powdery notes of sandalwood and musk. Love, Bonito presented this fragrance with the happy colour of yellow – Firstly a lacy, flirty, pretty dress as well as a casual vest top paired with shorts featuring a flower design. Click HERE to see more pictures.
Mystique – Paris at Midnight is MrJunji Hamano’s inspiration to Mystique which features heady top notes of grapefruit, apricot and red fruits that then flourish into a dainty floral bouquet of French lily along with powdery vanilla. With a background base note of amber, musk and woody notes it is a scent full of aromatic and playful spices. Black in different textures were Love, Bonito’s representation here. A Long elegant gown as well a shorter one shoulder little black dress.
Innocence – The floral bouquet is a combination of raspberries and fresh flowers that is sheathed with precious musk as it explores the gentle and romantic side of sophisticated femininity. Love, Bonito put together 2 very feminine outfits – abeautiful peachy colour lace pring sleeveless dress as well as a white skirt featuring the flower of romance, the rose and paired up with a white one shoulder top.
Passion – A flawless concoction of apple blossom, fressia and vanilla goes along with hints of mulberry and cedarwood to deliver a sweet and vibrant scent. Of course, the colour of passion is red so Love, Bonito presented their sensual red lace textured top with a long flowing black skirt. The second outfit is a more orangey shade of red yet keeps the passion and sensual look in this gorgeous dress.
Downy Parfum Collection can be found at all leading supermarkets.
