Face Shop Smart Digital BB Cream Review


Korea is well known for some of the fastest evolving beauty technology and cosmetic lines; hence making the Land of the Morning Calm a bona fide beauty destination. BubbaMama was in Seoul recently for personal travel and leisure. Like any other women, we were mesmerized and attracted to the many cosmetics and skin care shops situated all over the city. From high end luxury comestic brands like O-Hui, Sulwhasoo and Donginbi to ‘moisture expert’ brand like Laneige to wallet friendly names like Nature’s Republic, Innisfree, TonyMoly, the Saem and The Face Shop; the beauty industry is just so exciting and consumers are spoilt for choices!

BubbaMama was out on a mission to scout for cosmetic and beauty products that were not available in Singapore. We discovered 2 really outstanding products from The Face Shop and Beyond. Firstly, a little of background information about these 2 companies. The Face Shop was launched in December 2003 with its first store in Myeongdong. The company’s marketing is largely based on natural products. The Face Shop products range from makeup, skin care, body to hair products. Beyond brand believes in creating all natural and eco friendly products. The company is against animal testing and produces cosmetics and skin care that have minimum chemical fragrance, no chemical colorants and preservatives. Beyond is an advocate for recyclable packaging and minimum waste.


The first product that BubbaMama bought, tried, tested and definitely will recommend to our readers is the Face It Smart Digital BB cream from The Face Shop. The BB cream has SPF30/PA++, palmitoyl oligo peptide (which slowly diminishes wrinkles and helps to maintain skin resilience) and hydrolyzed collagen (which helps the skin to be supple and moisturized even after makeup). The star component of this product is the vibrating puff (with sponge attached) that is packaged as a box set together with the BB cream. This lithium battery operated puff vibrates 12000 times per minute and it helps to apply the BB cream evenly and smoothly on the face. We were so impressed with the vibrating puff because it is so easy to use and it definitely shortens the time taken to apply and blend BB cream evenly on the face. The puff helps to create a flawless yet natural-looking complexion (seriously, you need to try it to believe it!). Using the puff helps to maximise the adherence of the BB cream to the skin so it looks as if you were not wearing any makeup at all! Only the amazing Koreans can come up with such unique and effective beauty innovations.

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