Industry-first smart packaging innovation, FRISO TrackEasy is now available in Singapore!
In order to enable us mums to experience the full journey of the making of FRISO’s formula milk, starting from their Dutch-owned farms to its arrival in Singapore, FRISO has announced their launch of FRISO TrackEasy in Singapore, an industry-first smart packaging innovation.
Due to recent disrupted global supply chains and growing consumer concerns about food sourcing and security, the issue of food safety has once again gained increased attention across the world. Organisations such as the Food and Agricultural Organisation of the United Nations (UNFAO) have also stepped up efforts to promote food safety around the world to address our growing need to access timely, clear and reliable information to make the best food choices for ourselves.
In recognition of the these growing concerns and the growing need for complete transparency, FRISO TrackEasy builds on FrieslandCampina’s 140-year Dutch dairy expertise and its end-to-end control of its entire product journey to provide us mums with batch-specific information around FRISO’s dairy farming, milk collection, production process, quality auditing and export. By simply scanning a QR code on the tins of Friso Gold with 2’-FL or Frisomum milk powder, you can now journey through FRISO’s milk farming, production and quality processes.
This initiative offers customers like us a higher degree of transparency over FRISO Formula Milk products, empowering us to make well-informed nutrition choices for our children. This is especially for some of us first-time mothers, who may be at a loss at which are the best products to get for our children.
“At FRISO, we recognise that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are naturally especially concerned about the source and production of formula milk,” said David Naidu, General Manager at FrieslandCampina Singapore.
He added: “With FRISO TrackEasy, mums will be able to see when their tin of FRISO Formula Milk product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as FRISO is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product. With the launch of FRISO TrackEasy in Singapore, parents for the first time, truly trace their product from grass to glass, and feel reassured that they are providing the best choice of nutrition for their children.”
By experiencing FRISO TrackEasy for yourself, you can even stand a chance to participate in their scan-and-win promotion where you can enjoy S$5 off FRISO products at selected retailers (T&Cs apply*). In addition, ten lucky parents who share about FRISO TrackEasy on social media while including the hashtags #FrisoFarmtoPalm and #FrisoSG can also stand to win one-years’ worth of FRISO products!
Please click HERE to visit FRISO website for more information.