What does the “Joy of Giving” really means? We are pretty sure that many believe in the joy of giving, loving and sharing. The small act of gifts giving is one of the most common ways to share joys and spread love. Birthdays usually will be the most popular reason for gift giving, followed by festive periods such as the upcoming Christmas Season.
Making donations is also an act of giving, sharing and spreading love. In a recent poll conducted by Cadbury Dairy Milk Singapore, results shows that almost 50% of Singaporeans are generous and that they like to give or make donations to the poor and needy. In view of this generosity, Cadbury will be launching its “Joy of Giving” campaign from 1st November to 31st December 2013; donating S$1 for every S$15 purchase of Cadbury products. All proceeds collected from this campaign will be donated to The Straits Times School Pocket Money Fund (SPMF) – Cadbury’s community partner.
This campaign is to encourage everyone to give back to society – every gesture regardless big or small makes a difference as it is truly the thought that counts. The “Joy of Giving” campaign is very much in line with Cadbury’s wider goal of continually giving back to the community and society.
As part of the “Joy of Giving” campaign, the popular Cadbury Joyrider will be making its appearance to the public again starting from 21st November till 25th December 2013, beginning at the heart of Singapore’s business district – Raffles Place. The public will be able to hop on and ride on the Cadbury Joyrider Bus for free, which will bring everyone (adults and kids) on a fun-filled bus journey into a mythical and joyful land of Cadbury known as Joyville.
Hop on the Cadbury Joyrider bus to catch a rare glimpse of the Joyville workers – Uncle Joe, Mr Nutpot and Miss Hazel Nutty Pants. They will lure the passengers on board into the bubbly fun world of Cadbury Joyville by sharing joy and magic together with fun filled games and activities and of course not forgetting many Cadury treats for everyone.
The Cadbury Joyrider admits passengers for free but riders can also make donations at the end of the bus ride. All donations collected on the Joyrider will go directly to SPMF. Details on the locations, routes and times can be found on the Cadbury Facebook page.