Supercool – Superdry Watch Collection

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 Scuba Pearl


Forget about checking the time on your smart phone! What every cool or sporty, elegant and fashionista mama needs is a watch from Superdry’s newly launched watch collections.

We all know if our lack of time keeping causes Bubba to be late for lunch then a serious hunger meltdown will arise. Or, if he’s late for that important play date he’ll miss out on so much fun! We are thinking that the best way to be sure mama is never late is to grab herself a watch from the new collections from Superdry.

This iconic British brand, using Japanese inspirations, has left us spoilt for choice from the styles on offer. We think Superdry watches are SuperCool!


At a recent launch party, taking place at Tangs Playlab VivoCity, Superdry entertained their audience with hip-hop dancers, emcee rapping and street magic as they unveiled their all-new watch collections.

The new Superdry Women’s Collection features the Eton range with clean lines, simple dial detail, a slim nubuck leather upper strap and sot leather backing. Eton watches are available in a range of very elegant and pretty pastel shades.

Superdry Scuba – already a favourite in the Superdry Men’s Watch Collection, this ladies version comes in a perfectly scaled down midi-size. Inspired by diver’s watches, they feature butter-soft silicone straps, are 100m water resistant and feature a removable lens protector too. Available in five pop colours including purple, pink, blue, black and white, there’s one to match your every outfit.

For a more vintage or retro style from Superdry, ladies look to the Aurora range. These watches are made using heavy brown hide leather heavily burnished with thick stitching and backed with brightly coloured, butter-soft leather backing.

Of course, if you want to treat the guy in your life, Superdry offer wonderfully crafted watches for him too. Choose from ranges including Colosseum, Thor, Triton Multi, Battalion Steel or Premium Scuba. Whatever his style or taste, you will find the perfect gift for him.

Superdry watches are available at:-
  • Tangs Playlab at Tangs VivoCity
  • Aptimos Bugis Junction
  • Aptimos Lucky Plaza
  • OG People’s Park

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