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the baby closet Launches Organic and Sustainable Baby Clothes and Essentials

baby peeking through baby clothes

Babies fundamentally change a parent’s lifestyle! And this means there’s a lot of decisions to make. These days, parents already have environmental awareness when it comes to the baby clothes they purchase — they’re very selective when it comes to the material of the clothes they put on their little ones.

It is not only a trend, but it is growing into a lifestyle (here are some upcycling ideas that you might want to try) as parents are looking to own sustainable, organic, and good quality baby clothes for their bubbas. Keep in mind that a baby’s skin is a lot more sensitive susceptible to any skin irritants or rashes, so it is important to be critical when making purchases for the little one’s daily wear.

Local online brand, the baby closet, was founded in 2020 as an e-commerce platform by two loving parents, Keith and Jayne, after the birth of their baby girl in 2017. 

Aside from choosing the best nutrition products, they believe in the importance of natural organic baby products and leaving behind a sustainable world for their child. Inspired by their need for quality organic, sustainable baby clothes and essentials, Keith and Jayne did extensive research into the best materials and products that come along with the best practices in caring for a newborn.

Often, they had to source globally which led to high costs, long shipping times, and limited information and support. During their research, they quickly realized that the baby apparel market was so vast and wide, parents were easily buying irresistibly adorable baby clothes in large quantities, only to discard them within a few wears.

Keith and Jayne want to make use of their years of experience in business and finance to create awareness and change the way chemicals and huge waste impact baby clothes in the region today.  

Because of the seriousness of climate change, there is a huge opportunity to make a  change in the use of eco-friendly, sustainable, and organic baby essentials, with a big focus on natural materials and baby safety, while reducing carbon impact and waste.

smiling baby in comfortable baby clothes

the baby closet’s vision is to reimagine organic sustainable baby essentials in a world which may not be the same in time to come, and they hope to build a community and network of partners and parents with similar beliefs and values for the generations to come. 

the baby closet believes in careful sourcing and partnering with like-minded companies across the globe to achieve the commitment of curating high quality, organic baby essentials that are kind to the skin and can be handed down through generations. The organic essentials available on its website are individually tested and handpicked, made from organic products derived naturally. The products are also eco-friendly – mainly chemical-free and non-toxic, making them soft and gentle even on the most delicate and sensitive skin.

the baby closet curates its top baby essential collections, a must-have to wear collection,  for babies with safety, intimate comfort, and utmost quality in mind. In partnership with the Australian brand, Purebaby, Purebaby’s collections are designed and manufactured with love and respect for the world we live in, the world where children will grow and play in. The certified organic cotton used in the Purebaby range is soft, strong, yet resilient,  allowing the baby’s delicate young skin to breathe naturally. The cotton is grown without harmful chemicals, using methods and materials that have a low environmental impact.

the baby closet covers the full range of Purebaby, which includes their iconic Essentials Collection, created from comfortable certified organic cotton that combines timeless style with  highly functional baby clothes. The Purebaby Essentials Collection consists of Purebaby’s iconic grow suits, singlet bodysuits, and  accessories, perfect for the little bundle of joy.

For more of the Purebaby’s collection, you can check out the baby closet’s website at  http://www.thebabycloset.sg.

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Katherine Sng

Katherine Sng

I am a single mother living in Singapore. I am an advocate of living a healthy lifestyle through exercise; eating right; keeping a positive and youthful outlook of life; and, to live vicariously while you can. When not spending time watching Bubba grow, I am catching up on the latest news and entertainment gossip. I strongly believe that empowerment is possible for anyone, as long as they believe in themselves and the people around them.


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