Skechers is stepping into the iconic world of one of the most beloved authors of all time with the new Skechers X Dr Seuss collection. The offering captures Dr Seuss’s fantastical stories, starting with the world-famous characters and designs from his timeless classic, The Cat in the Hat.
Skechers x Dr Seuss is a worldwide footwear partnership that brings Dr Seuss’s vibrant world to life in wearable, comfortable designs for adults and children. Launching in Singapore on 4 May 2021 are seven footwear designs for women (it’s never too late for a Mother’s Day gift), along with one style each for boys and girls.
Adults will remember the classic story and their favourite Dr Seuss characters including The Cat, Thing 1 and Thing 2, and even The Fish. Created in the signature visual style of Dr Seuss’ illustrations, with vibrant colours and a sketch-like effect on the shoes’ design, these kicks will make for a playful and zany look.
As for the kids, they’ll love the combination of the fun Dr Seuss characters with Skechers’ classic favourite light-up shoes – in the cool Flex Glow with a blue-and-red palette for the boys, and the Shimmer Beams in shiny pink for the girls.
“Dr Seuss is one of the world’s biggest cultural icons—read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers. “We’ve taken our most popular footwear styles and have infused them with Dr Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer—even creating matching pairs that parents and their kids can wear together.”
“Skechers is the ultimate family brand for every age—and their broad, dedicated fanbase is a perfect fit for the millions who love Dr Seuss around the world,” said Susan Brandt, president of Dr Seuss Enterprises. “Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr Seuss adventure with each new collection.”
Starting with the legendary tale The Cat in the Hat, the Skechers x Dr Seuss collection will launch with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colours and patterns.
Future collections are planned with characters and designs from many of Dr Seuss’s beloved tales, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, Oh, the Places You’ll Go! and How the Grinch Stole Christmas!
The Skechers X Dr Seuss Collection for women and children will be available from 3 May 2021 at https://www.skechers.com.sg/, Shopee, Lazada and selected Skechers stores, including Plaza Singapura, VivoCity (Lifestyle), Great World, Wisma Atria, Paragon and Jewel Changi Airport.