What’s New at the Supermarket in May

Grocery shopping can be therapeutic and it can help us alleviate the stress of motherhood sometimes. Hence we are hoping to make grocery shopping more fun for you mothers with monthly updates!  

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MAGNOLIA makes mornings fun and enjoyable with a new series of Despicable Me 3 collectibles that puts a smile on Bubba every morning. Redeem a Despicable Me 3 limited bag with every purchase of two 1-litre packs or one 2-litre of MAGNOLIA Fresh Milk, or two bottles of MAGNOLIA Yogurt Smoothie (800ml). Redemption is available at major supermarkets, hypermarkets and convenience stores, while stocks last. 

Get exclusive Despicable Me 3 sticker sets with every purchase of MAGNOLIA UHT milk pack (6 packs of 250ml or 6 packs of 230ml). 

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Waitrose, the quintessential British brand that is well known and loved holds the warrant to supply groceries to Her Majesty The Queen & His Royal Highness The Prince of Wales. We are in for a “royal” treat as @coldstoragesg officially unveils the exquisite Waitrose 1 range here in Singapore on 19 May. 

Enjoy the classic British high-tea experience with Waitrose 1’s biscuits (Coffee Shortbread, Lavender Shortbread, Beetroot, Nigella & Three-seed Oat Biscuit, Chestnut & Celery Seed Wheat Biscuit, Black Sesame & Seaweed Oat Biscuit 

etc), tea (Blueberry, Lime & Coconut Tea), chocolates, coffee, lemon curd and other products.
Waitrose 1 is Waitrose’s biggest launch since 2009, offering the best in the Waitrose range and reinforces Waitrose’ emphasis on exceptional quality food, and brings together existing premium ranges from Waitrose (‘Seriously from Waitrose’, ‘menu from Waitrose’, and ‘from Waitrose’) under one new brand. 

Enjoy a 20% discount on selected Waitrose 1 products as an introductory promotion at Cold Storage.

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Using Toyo Rice Corporation’s innovative buffing machinery, the Kinmemai’s rice is processed using state-of-the-art rice buffing technique that is both gentler and more precise than current conventional polishing techniques. Kinmemai’s polishing process removes just the water resistant, indigestible wax layer around the husk of the grain, retaining all its beneficial elements. With the sub-aleurone layer intact, Kinmemai rice grains are packed full of vitamins B1, B6, E, B3 (Niacin), and folic acid. (The process varies between Kinmemai Better Brown™ and Kinmemai Better White™) 
In addition to being rich in nutrients, Kinmemai rice is also tastier and sweeter than conventional rice and has an umami flavour. Scientifically measured using one of the company’s many patented innovations called The Taste Machine, each batch of rice grains are meticulously analysed based on the level of ‘Sweetness’ and ‘Umami’ to ensure premium quality. 

Kinmemai Better White™ (RRP: S$9.40, 1kg & RRP: S$41.50 5kg) and Kinmemai Better Brown™ (RRP: S$9.80, 1kg & RRP: S$44.00, 5kg) will be available at Cold Storage, Jason’s Market Place and leading Japanese supermarkets soon. For more information, please visit www.kinmemai.com.