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Customisable Skincare For Busy Women!


Homegrown skincare brand Irén is your next skincare staple! The women of today run the world, from meeting work deadlines to after-school pickups and tuition class drop-offs. Amidst all these, these busy ladies are still seeking products to help them look and feel their best, without compromising the extra snooze in the morning. This is where Irén by Face Shower Bar comes in.

Irén is the brain-child of Mr Eric Tan, CEO of Ikeda Spa Group. His creation was inspired by none other than his wife, when he saw how she didn’t have time to take care of herself, putting both work and family first, he strived to create an effective and and pampering cleansing routine for clear skin.

Irén has only four products in its range, but Eric is confident that these four products are all you need to embark on a journey for clear skin at home.

Step 1: Start with the Massage Cleansing Cream ($85), with its breakthrough Ice Cream Emulsifying technology formulated in Japan. It has a unique cream to oil to milk texture that not only removes makeup and impurities but also improves overall skin health and radiance as you massage your skin. The active ingredients are Rose CrystaTM prevents skin inflammation and maintains fairness, while CELABIOTM promotes skin cell regeneration and collagen production.

Irén Massage Cleansing Cream, 150ml

Step 2: This step is my favourite step, as it involves the multi-tasking product,  Irén Skin Clear Lotion ($78) , which acts as an essence, moisturiser and toner in a single step. The Skin Clear Lotion will dramatically simplify your skincare regimen leaving more time for the busy mummy.  The product also boasts of eight different skin benefits that can help boost skin health as fast as lightning.

Furthermore, one of its key ingredients is Job’s Tears, which is one of the world’s most potent antioxidants which regulates your skin metabolism and restore the skin’s inherent ability to heal itself.

Skin Clear Lotion

Step 3: Irén Customized Serum ($58) is next and is billed as the World’s First Sprayable Customized Serum that can be tailor-made to address your specific skin concerns. The highly concentrated serums use Ziplock Encapsulation Technology and a patented polymeric material  to work as a wrapper for each molecule of the active ingredient to ensure ultimate freshness. Upon contact with skin, the actives are strategically released into cells, allowing high permeability.

The technology keeps the serum fresh and because of that, you are not required to layer the serums with this “freshness guaranteed” technology, saving you valuable time.

Furthermore, each serum is imbued with active super fruit concentrates such as goji berries, beet and blueberries to restore skin’s state of health. Each speciality serum by Irén is tailor-made for a particular skin type and can be mixed and matched to suit your various skin concerns. Everyone’s skin is different. Customizing your serum allows you to give your skin all that it needs in one step. The serums are made to be almost instantly compelling, with the maximum dosage of various actives recommended. With up to 5% of the active ingredients in each bottle of serum, a little goes a long way.

Yuzu Whitening Serum

Targets uneven skin tone and pigmentation spots to reveal a naturally brightened radiance!

Beet Anti-Wrinkle Serum

The wealth of antioxidants in Beet will help to combat free radical damage and soften wrinkles and lines!

Pumpkin Clearing Serum

This serum contains AHA (Alpha Hydroxy Acids) and will target excess keratin and zoom in on dull, dead skin cells to reveal cleaner pores and a smoother face!

Blueberry Hydrating Serum

This serum targets dehydration and can help restore moisture levels to reveal bouncier skin!

Avocado Soothing Serum

This serum is perfect for those with sensitive skin and it corrects redness and damaged skin cells!

Goji Berry Anti-aging Serum

The highly potent antioxidants will help target premature ageing and yes – fine lines!

Irén Serums, left to right: Yuzu Whitening, Avocado Soothing, Blueberry Hydrating, Mangosteen Anti-Acne, Beet Anti-Wrinkle.

Lastly, when used with the Irén Skin Vaporizer ($338) , the serum gets split into nano-sized particles, which optimises absorption to the skin and is evenly applied in a hands-free and bacteria-free manner, avoiding any contamination. The ultra-high pressure from the vaporizer can enable the serum to be delivered deeper to the skin for a more effective application.

Irén Skin Vaporiser, coming soon in 2018

Please visit www.irenskin.com to shop for their skincare.

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Ynez Lim

Ynez Lim

Ynez is a budding writer with a love for all things beauty and food. Her strong wanderlust has led her on many interesting adventures with her family and friends. When she’s not busy with school, she reads and binges on Netflix originals.


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