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LANEIGE opens New Boutique in the East




You recently read our makeup review of the very lovely LANEIGE as they launched their Serum Intense Lipsticks, Pure Radiant Blush and Pure Radiant Shadow….well now fans of this Korean beauty brand will be happy to know that they have recently opened a sixth boutique here in Singapore. If you reside in the East then you have a whole lot more rejoicing to do!

Parkway Parade, situated at the East, is the latest addition to the LANEIGE boutiques here in Singapore. Spanning 689 sq ft, this boutique will carry the entire range of Laneige products for both women and men. Specially trained beauty consultants will be available to provide personalised skincare consultations and beauty tips.

What is even more exciting is that this new boutique will feature the first ever K-Beauty Makeup Studio. Professional K-beauty makeup artists will be available to provide makeover services and share make-up knowledge with shoppers.

As part of the boutique and K-beauty makeup studio launch, Laneige makeup experts will be creating full makeovers when shoppers choose one of the makeup Charms on offer:

Love Charm

Love Charm – for the hopeless romantic who wants smooth silky skin with smiley eyes and blushing cheeks,

Health Charm

Health Charm – for a youthful look with a luminous glow, cherry pink cheeks and rosy red lips

Prosperity Charm

Prosperity Charm – to enhance luck with wealth she chooses a velvety-matte finish, C-shaped blush and is finished off with orange-toned lips.

For a price of $50, Club Laneige members can enjoy this full makeover package choosing from one of the different makeup techniques (Charms) available.  (non-Club members can also enjoy the same service for $60.)  Become a Club Laneige member by simply purchasing any Laneige product; no minimum amount required.

In synergy with the launch of the K-Beauty Makeup Studio, customers (at any of the six Laneige boutiques) who purchase a BB Cushion, Serum Intense Lipstick and Pure Radiant Blush OR Pure Radiant Shadow will receive a Magical Charm Makeup Box consisting of beauty tools and a sampling kit.

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