Good hair days are here again – with a high-tech upgrade of your favourite hair serums from cult fave mise-en-scène. Whether you enjoy heat-styling your hair or going au naturale, there’s a hair serum for you in the brand’s reformulated Perfect Serum range that will manage and tame any hair condition.
Rated the No. 1* hair serum brand for eight years running in South Korea, mise-en-scène has optimised the mix of its 7 hair oils to what it terms the “golden ratio” and also replaced its Argan Oil with the more premium Golden Moroccan Argan Oil.
The results are an improved performance across its suite of 4 serums – the Perfect Serum Original, the Perfect Styling Serum, the Perfect Rose Perfume Serum, and the Perfect Coco Water Serum. All 4 hair serums improve the 7 symptoms of damaged hair and also block particulate matter from being absorbed.
Another great improvement – the bottle container design has been improved to look more polished and contemporary, and hold 10ml more product than before, so one bottle lasts you even longer!
*No. 1 market share in the Korean hair essence category from 2011 to 2018 by Nielson NRI.
7X GOLDEN OILTM
Just like how your favourite cocktail at the bar is made of the potent stuff, the Perfect Serum is a concoction of 7 nourishing oils that hydrate, smooth and nourish your tresses. This year, mise-en-scène altered the previous formulation to a new “golden ratio” mix to give you even faster and better results while keeping all these 7 hair- and scalp-loving ingredients.
NEW & IMPROVED
Original Damage Care
mise-en-scène Perfect Serum (Original), $16.90 | 80ml
Start your day on a light note with the serum’s refreshing floral scent. For daily care and protection from environmental stressors, use the Perfect Serum (Original) to improve 7 symptoms of damaged hair by moisturising, detangling and strengthening hair.
What is new: The previous Argan Oil ingredient has been replaced with the more premium Golden Moroccan Argan Oil. In clinical tests conducted on 22 women, hair roughness improved by 20%, the appearance of split ends improved by 51%, and hair elasticity improved by 14%.
Hair Styling For Permed Hair
mise-en-scène Perfect Styling Serum, $16.90 | 80ml
For the hair styling experts amongst us, this dual function, heat protection and style-setting serum is the answer to your bad hair days. Here’s how to correctly use the Perfect Styling Serum. Prior to heat styling, coat your tresses with this serum to protect your locks from heat damage. Post styling, apply the serum once more to fix your hairstyle – made possible by the formula’s Styling Memory Technology that helps curls last longer! Not only that, this Perfect Styling Serum leaves behind an invigorating floral fruity scent.
What is new: The previous Argan Oil ingredient has been replaced with the more premium Golden Moroccan Argan Oil. This serum also now provides immediate damage care on 4 kinds of symptoms including hair elasticity, shine, roughness and cracks. It also delivers further protection to seal in the cracks in damaged hair, ensuring particulate matter does not get absorbed.
Rose Fragrance For All Hair Types
mise-en-scène Perfect Rose Perfume Serum, $16.90 | 80ml
Switch things up with the Perfect Rose Perfume Serum for those special days. Whether it’s a girls’ night out or a gala dinner, this serum lends your tresses an uplifting scent from Rose Damask Essential Oils – together with the same nourishing formula and benefits you’ll get in the Perfect Serum (Original).
What is new: The previous Argan Oil ingredient has been replaced with the more premium Golden Moroccan Argan Oil. This serum also delivers further protection to seal in the cracks in damaged hair, ensuring particulate matter does not get absorbed.
Light Coco Water For Fine Hair
mise-en-scène Perfect Coco Water Serum, $16.90 | 80ml
If you prefer an ultra-light texture, the Perfect Coco Water Serum is for you. The watery, non-sticky texture does not leave hair greasy nor weighs hair down – perfect for Singapore’s humid weather. It contains 200 times more coconut oil than its original counterpart but does not leave behind a tacky, coconut smell. Instead, the Perfect Coco Water Serum has a refreshing, aqua floral scent with zero hints of coconut. Think of this as a summer must-have!
What is new: The previous Argan Oil ingredient has been replaced with the more premium Golden Moroccan Argan Oil. In a clinical study conducted on 21 women, 95% of subjects agree that the new formula absorbs fast, banishes dryness, and lets them feel like their hair is lighter than before.
mise-en-scène is available in-stores at Watsons, www.watsons.com.sg/all brands/b/230227/mise-en-scene, and at its official stores at LazMall (www.lazada.sg/shop/miseenscene) and Shopee Mall (www.shopee.sg/miseenscenesg).