Handwashing is a good habit to teach children at a young age as studies have shown that regular handwashing can reduce the incidence of diarrheal related disease by up to 25%. Handwashing regularly can also prevent many bacteria from breeding and causing diseases from spreading to others.
“We know that handwashing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhoea, which are responsible for the deaths of 2 million children under 5 every year.” says Samir Singh, Global Brand VP of Lifebuoy.
Through Lifebuoy brand, Unilever is reaching out to thousands of children across the region to educate them on the importance of washing their hands on Global Handwashing Day today. 200 Unilever employess visited seven schools to teach children good handwashing habits.
The handwashing programmes implemented as part of the Help a Child Reach 5 campaign are part of Lifebuoy’s broader handwashing programme portfolio, run in partnership with partners including PSI, Millennium Villages Partnership and UNICEF. These programmes targeting school children, new mothers and community groups, all support Unilever’s Sustainable Living Plan target – to help more than one billion people take action to improve their health and well-being by 2020. Lifebuoy has changed the handwashing habit of 130 million people across the world.
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- The Power is in Your Hands: Global Handwashing Day (mangosalute.com)
- Global Handwashing Day – October 15th (cdifffoundation.org)